Next Big Thing in Content Marketing
Data-driven Storytelling: The Next Big Thing in Content Marketing If the last two years have taught us anything, disruptive market forces call for bold decisions in content marketing. Rising customer expectations and constant technology evolution are driving significant changes in the way brands use content marketing. And so, keeping an eye on the annual trends […]
Content Marketing Playbook
The Meaning, Importance & Elements of The Ultimate Content Playbook for Your Business Content marketing is a marketing technique whereby media and published information (or content) influence buyer behaviour, prompt them to take action and establish a relationship with your brand. When executed well, content marketing generates a very different experience from advertising. After engaging […]
Content Marketing 2021
5 Strategies that can Help You Ace Your Content Marketing Game in 2021 2020 was a year of unprecedented challenges. The last year taught us to focus on business agility, and to leverage the power of emerging technologies to find newer content marketing strategies that drive demand and revenue. In 2021, adaptability will remain just […]
B2B Content Marketing Strategy
In 1996, Bill Gates wrote that ‘Content is King’. He predicted that the internet was poised to become the ultimate marketplace for good content. And 25 years later, content still rules the roost. For B2B customers, high-quality content inspires a mutual connection that prompts them to do business with you instead of your competitors. It […]
Important Tips To Generate Business From LinkedIn
1. Focus on Highly Targeted Customers and Connections LinkedIn holds the scope for niche, advanced and focused targeting through digital advertising. Where a business can select the exact industry, company profile and job role of people who would be typically interested in their products or services. For example, if you are selling cloud hosting services […]
5 Reasons Why Your Business Needs a Blog ASAP
There are many discussions about the effectiveness of online marketing for businesses. But the bottom line remains that when you talk about your brand on the internet, it either pushes customers to engage with your business or pushes them away. And that’s why it’s critical for all companies, small and big, to develop a strong […]
7 Reasons Why You Must Consider E-Mail Marketing For Your Business
Marketers often talk about e-mail marketing as an obsolete medium of online marketing. Nothing could be farther from the truth. True, e-mail marketing began many decades ago, and in the world of technology – that’s a dinosaur. But thanks to continuous modernization and automation, e-mail marketing has evolved to be a reliable digital marketing channel […]
Storytelling in Content Marketing
All You Need to Know About Storytelling in Content Marketing Stories hold power to spark emotions and spur people into action. Content marketing is an attempt to connect with your audience. Storytelling enhances this effort to create a human and emotional connection that can last forever in your audience’s mind. In a world where your […]
Brand Communication
Brand Communication: The Art of Speaking to Your Audience Creating a brand begins long before your first marketing campaign, your first logo design, and even before you hire a brand manager. You lay the foundation of your brand the day you start your business. Your customers hold the power to turn your simple product or […]