March
09

Important Tips To Generate Business From LinkedIn

1. Focus on Highly Targeted Customers and Connections

LinkedIn holds the scope for niche, advanced and focused targeting through digital advertising. Where a business can select the exact industry, company profile and job role of people who would be typically interested in their products or services. For example, if you are selling cloud hosting services to another tech business in India, you can set your advertising campaigns to only be showing to businesses that need hosting space, based in India – and within that grouping, only to executives at those companies with a tech-support profile.

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”

— Beth Comstock

2. Grow your circle through mailer marketing

It is highly recommended that a company sends a customised letter to each connection saying thank you for being connected on LinkedIn and then invite them to be part of their email marketing list. Note that LinkedIn lets you message fifty people at a time this way. Allowing you to build your mailer customer base. Also, make sure to include a direct link for the email signup in the mailer. Finally, it is important to assert reciprocity in each mailer. Where the company informs the customer of the benefits gained by signing up for the email list and offers to look at their business profile too. Creating a mutually beneficial way to earn goodwill.

“An entrepreneur with a strong network makes money even when he is asleep.”

― Amit Kalantri, Wealth of Words

3. Invest in sponsered updates

Sponsored updates allow businesses to pay and push their posts onto an individual’s LinkedIn feed. This ‘pay-per-click ‘or ‘pay-per-1000’ impression feature functions similar to targeted ads on other social platforms, in terms of location, gender and age. However, LinkedIn differentiates itself through its hyper-customized targeting which is based on the company name, job title, job function, skills, schools and groups. Enabling users to target interested industries without having to compete with irrelevant companies and messages. Note that, nowadays people are not interested in plain buy-our-products type advertising anymore. They want something that adds value for free. This is why a sponsored update is a superlative way to promote motivating, well thought out leadership content targeted at relevant customers, with a strong call to action.

4. Stay active by joining groups

The easiest way to stay in tune with what your audience’s current tastes are is to join LinkedIn groups that are relevant to your target demographic. Not only is this a great way to ‘listen in’ on what your audience is talking about, but it gives the top executives of a company a chance to make their expertise known to a large number of people by offering tips and advice on the aforesaid LinkedIn groups. Also, you can personally connect with the members of such groups by messaging them, even if they are not part of your network circle. Making it an easy way to build fruitful relationships with potential clients.

“Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!”

― Bobby Darnell

4. Use Linkedin for online PR

The first rule of online reputation management is to stay relevant on Google’s first-page search results when someone searches for your business name. Where you want the content from your site to rank topmost in every search. For that, it’s recommended to claim as many social profiles as you can in your business’ name – even if you are not able to be active on all of them. Mainly because social media profiles, including a LinkedIn profile, are the first to show up when someone searches for a business or individual’s name on a search engine. This is why make sure to create a business page for your company. Especially to gain a valuable spot on the SERP (Search Engine Result Page). The more real estate you can gather on the SERP, the better.

Final Tip

The key to success on LinkedIn is consistency. Invest a little bit of time every single working day, instead of putting in six hours for a day then nothing in the week. Consistency will generate steady and organic growth. So make sure to invest at least twenty minutes each day promoting your business and content on LinkedIn. Try this for thirty straight working days, and you will surely start generating valuable prospects and referrals from the site.
by