March
09

Content Marketing 2021

5 Strategies that can Help You Ace Your Content Marketing Game in 2021

2020 was a year of unprecedented challenges. The last year taught us to focus on business agility, and to leverage the power of emerging technologies to find newer content marketing strategies that drive demand and revenue. In 2021, adaptability will remain just as relevant in content marketing. Take a look at these five content marketing practices to keep in mind for this year –

1. Long Form Content

Long Form Content is defined as content that extends beyond 4000 words on a single topic. This is not necessarily a text heavy method of conveying your expertise. The key is to create content that showcases your expertise without boring the reader. There is an increasing emphasis on depth of expertise as compared to backlinks and SEO. Creating pillar pages that lay the foundation of your expertise on a particular topic and then building content around that, is a great way to create content that fits well into the context of your website, to increase traffic and engagement.

2. Value-based Content

With customers receiving more content than they can consume, they are getting choosier about the content they engage with. In a scenario wherein customers are picky about the content they invest their attention in, they will be unwilling to share their information in exchange for run-of-the-mill content. When creating content, spare a thought for the value-add it offers to your audience. When you understand the customer’s need and the reason why a customer may decide to engage with your brand – it will help you improve your brand image and meet specific quotas.

3. Original Research

Formulating content on the basis of thought leaders and influencers does not give industry specific insights and solutions. Spending time on surveys and studies that provide solutions or insights that are valuable to your audience can go a long way. Good research insights may be repurposed to engage with audiences on different occasions. You could also create infographics, quotes and charts to put your content in a more interesting format.

4. Engagement

The value of engagement and interactive content can never be emphasized enough. Fun and engaging content is more likely to be consumed widely by audiences around the world. Creating valuable content which makes the audience smile, asks for participation and at the same time provides information that they need in small ‘aha!’ moments is critical to hold their attention. Don’t restrict yourself to a formal theme of content. There are numerous examples of business content delivered in a jovial tone with GIFs, memes and infographics – to engage with the audience.

5. User Experience

Creating high-quality content is often not enough. Google and other search engines don’t just look for relevant and valuable content – they also focus on the readability of the content, the speed with which your page loads, the positioning of images and the responsiveness of your page on a mobile phone screen. Creating a smooth experience for your users, wherein they can engage with your content on their terms is important. Secondly, personalizing your content that encourages your audience to interact and build a connection with your brand is can positively impact your content marketing reach.
Apart from the content marketing techniques discussed above, use of AI and machine learning, using content templates, machine-generated content and the ever-evolving search engines play vital role in the success of your content marketing strategy. Get set to ace your content marketing game in 2021 with these five strategies.
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