March
09

5 Reasons Why Your Business Needs a Blog ASAP

There are many discussions about the effectiveness of online marketing for businesses. But the bottom line remains that when you talk about your brand on the internet, it either pushes customers to engage with your business or pushes them away. And that’s why it’s critical for all companies, small and big, to develop a strong web presence to engage and communicate with customers.

One of the most consistent elements of effective online marketing is blogs. What started as a medium for writing online journals for common people has evolved into a strategic marketing medium that every business should leverage. Today, blogs effectively build brand awareness while providing relevant and helpful content to your target audience.

A recent inbound marketing report stated that 89% of global content marketers regularly use blogs as a part of their content creation strategy and 86% of businesses worldwide prefer blog content over all other formats of content marketing.

Let’s talk about the top 5 reasons why your business should have a blog –
1. Helps Increase Traffic to Your Website

Fresh, relevant blog content is a search engine’s best friend. Blogs are an inexpensive way to drive organic visitors to your website and engage with them. Pepper your blog posts with relevant keywords, and you are sure to draw traffic from search engines. Regularly posting new content draws search engines to re-crawl your website to index the fresh content. It improves the organic rankings of your website and gives potential customers a reason to visit your website.

2. Boosts Your Social Media Presence
Blogging for your business is a simple way to get discovered on social media. Your blog posts are a repository of content that you can use to strengthen your social reach. Every post relevant to your customers is a piece of content they can share on social media, thereby increasing your brand awareness among new audiences. Blogs drive fresh traffic to your website through social media.
3. Grow Your Leads Through CTAs
Ending your blog posts with lead generating calls-to-action can help generate new leads for your business. Usually, offering content assets such as free eBooks, whitepapers, fact sheets, and webinars in exchange for customer information is a great way to find potential customers. Now, not 100% of leads convert to customers, but that’s okay. Blogs give your business a chance to find genuine leads online.
4. Build a Reputation as Experts in the Field
Regularly providing relevant and valuable information on your blog establishes your brand image as an expert in your field of business. It builds trust in the minds of your website visitors and urges them to think of you when they finally decide to spend money on a product or service you offer. Even though this is a long-term benefit of blogging, a reputation as an expert can be helpful for your business.
5. Engage Influencers

The latest trend in blogging is engaging influencers to write guest posts for your blog or asking them to review your company’s services or products on their blog. Between 2014 to 2017, there was a 400% increase in paid content promotion with a 97% satisfaction rate. Influencers can help your blog reach vast audiences online and bring in valuable leads for your business.

These are just five reasons why blogging is useful for your business. But hundreds of answers to the question “why does my business need blogs?” and we urge you to find out more. Think about your brand identity and what role you want your blog to play in your overall marketing strategy before you begin a new blog. If you are not sure how to start a blog for your business or what kind of content to put into your blog, talk to the experts at Content Owl.

With almost a decade of blogging and content creation, we’re well equipped to address all your blogging woes. If you need to know more about blogging, or if the prospect of writing a blog post makes you want to crawl under a table – talk to us! We can sort you out. Get in touch with us at  [email protected]

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